Norwegian Escape to Feature Miami’s Legendary Bar Tobacco Road

Oct 23 2014

MIAMI - October 22, 2014 - In celebration of Norwegian Escape’s one year to launch milestone, Norwegian Cruise Line today announced that Miami’s oldest and most legendary bar, Tobacco Road, will find a new home aboard the line’s newest and largest vessel.

The acclaimed establishment, which was issued Miami’s very first liquor license, is closing its original location this week after 102 years in business. In an effort to preserve the tradition of this iconic Miami landmark, Tobacco Road and Norwegian Cruise Line partnered to bring the Tobacco Road experience onboard Norwegian Escape, which will begin sailing from Miami in November 2015.

“We are thrilled to be able to preserve a piece of Miami’s history and provide this famous Miami institution a home at sea on board the incredible new Norwegian Escape,” said Kevin Sheehan, president and CEO of Norwegian Cruise Line Holdings Ltd.

Located within 678 Ocean Place, the new location of the celebrated tavern will incorporate elements of the original Tobacco Road, including the iconic neon sign, memorabilia and photographs that will showcase the history of Miami through the lens of events and happenings at the bar over the past century. In addition to favorite beers and spirits, Tobacco Road Bar onboard Norwegian Escape will also feature a selection of cocktails created by Tobacco Road’s resident mixologist, Leo Holtzman. The delicious libations from Holtzman’s Cocktail Collection will include favorites like the Chili Mule, featuring ginger puree, Cointreau and vodka topped with a sliced seranno pepper; and the Gateway, a rum-based drink that incorporates yuzu juice, elderflower syrup and Prosecco.

Norwegian Escape will begin weekly seven-day cruises from her year-round homeport of Miami to the Eastern Caribbean on November 14, 2015. The ship will be the largest to home port year-round in Miami, carrying 4,200 guests to tropical Caribbean destinations including St. Thomas, U.S. Virgin Islands; Tortola, British Virgin Islands and Nassau, Bahamas. The ship’s signature hull artwork is designed by marine wildlife artist and champion of ocean conservation, Guy Harvey, which features an underwater scene of marine wildlife.

Accommodations include the company’s signature luxury ship-within-a-ship complex: The Haven by Norwegian; along with Studios, designed and priced for solo travelers; and many options for families, multi-generational groups, spa enthusiasts and more.

About Norwegian Cruise Line

Norwegian Cruise Line is the innovator in cruise travel with a 47-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising, which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 13 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” for the seventh consecutive year, as well as “Caribbean’s Leading Cruise Line” and “World’s Leading Large Ship Cruise Line” by the World Travel Awards.

Norwegian took delivery of its most innovative ship to date, the 4,000-passenger Norwegian Getaway in the first quarter 2014. The largest ship to homeport year-round in Miami, Norwegian Getaway boasts 28 dining options, including seafood restaurant Ocean Blue by famed New York Iron Chef Geoffrey Zakarian and a branch of Carlo’s Bake Shop by Buddy Valastro, star of the TLC series “Cake Boss.” The entertainment lineup includes Broadway shows Legally Blonde and Burn the Floor and a unique magical theatrical experience, the Illusionarium. Norwegian Getaway’s sister ship, Norwegian Breakaway, was named “Best New Ship of 2013” by the editors of Cruise Critic and “Best Rookie Cruise Ship” by the readers of Travel Weekly. Known as New York’s ship, Norwegian Breakaway is the largest vessel to homeport year-round in the city. Norwegian currently has four vessels on order at Meyer Werft for delivery in fall 2015, spring 2017, spring 2018 and fall 2019.

Norwegian Cruise Line is the official cruise line of the Miami Dolphins/Sun Life Stadium, The New York Knicks, Blue Man Group and Legends in Concert; and the official cruise line partner of The GRAMMY Awards and is an official partner of the Rockettes and Radio City Music Hall.