Norwegian Getaway to Feature Innovative “Norwegian iconcierge” Smart Phone Application

Mar 12 2014

MIAMI - March 11, 2014 - Norwegian Cruise Line announced today that the company’s revolutionary smart phone application, “Norwegian iConcierge” is now available on board the line’s newest ship, Norwegian Getaway. Norwegian iConcierge has previously been activated on Norwegian Getaway’s sister ship Norwegian Breakaway, as well as on Norwegian Epic, and will roll out to additional vessels in the fleet by the end of 2014.

In partnership with Allin Interactive, Norwegian’s exclusive application allows guests to create a highly-customized vacation experience by providing interactive access to Norwegian Getaway’s onboard guest information and service systems during their cruise, via the guest wifi network onboard, based on Allin’s DigiMobileâ„¢ platform.

“Norwegian iConcierge app has been extremely popular among guests on Norwegian Epic and Norwegian Breakaway,” said Kevin Sheehan, Norwegian’s chief executive officer. “We are excited that those sailing on Miami’s Ultimate Ship can now take advantage of all of the features included in this incredible technology.”

Guests who download the free application are able to conveniently interact with Norwegian Getaway’s systems from anywhere on board using their smart phone to make shore excursion, box office and dining reservations, view the ship’s Freestyle Daily activity guide and review their folio activity all from the palm of their hand. In addition, Norwegian iConcierge offers guests the ability to easily find and communicate with fellow cruisers. Guests who have the application installed on their SIP capable smart phones will be able to make and send unlimited calls and messages to each other while on board for a nominal fee.

“We are very pleased to announce the activation of Norwegian iConcierge on Norwegian Getaway, which shows Norwegian Cruise Line’s continued commitment to aggressively deploy innovative technology across multiple ships,” stated Brian Blair, President of Allin Interactive. “We are happy that our DigiHDâ„¢ ITV and DigiMobile solutions are both part of the guest-facing experience on these groundbreaking vessels, and we look forward to further deployments across Norwegian Cruise Line’s fleet later this year.”

The Norwegian iConcierge app also features new ship-to-shore and shore-to-ship calling capabilities using a dedicated 1-800-number. For a low per minute rate, guests can now make and receive calls while onboard via the app.

Norwegian iConcierge is a free download and available through Apple, Android and Windows7 smart phone application stores. Norwegian is the first cruise line to implement this innovative technology across multiple ships, continuing the line’s history of innovation and elevating the guest experience.

Norwegian Getaway is currently sailing year-round from Miami. As Miami’s ultimate ship, Norwegian Getaway embodies the essence of her tropical hometown with hull artwork by Miami’s own David “LEBO” Le Batard, which features a whimsical mermaid holding the sun above the waves. On board, Norwegian Getaway dazzles guests with the excitement of 678 Ocean Place and The Waterfront, a variety of interconnected indoor and outdoor venues on three dynamic decks that creates a multiplex of dining, activities and more and enhances guests’ connection with the ocean.

About Allin Corporation
Allin Corporation is a leading provider of interactive application development, technology consulting and platform integration services. Allin Interactive, based in Fort Lauderdale, Florida, specializes in deploying turn-key integrated interactive television and interactive mobile applications to the hospitality marketplace, based on its innovative browser-based DigiManager™ content management solution. Allin leverages its experience and custom development capabilities to deliver the most functionality and flexibility of any interactive hospitality solution in the world. The Company maintains offices in Pittsburgh, Pennsylvania and Ft. Lauderdale, Florida. For additional information about Allin, visit the Company’s Internet site on the World Wide Web at

About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 47-year history of breaking the boundaries of traditional cruising, most notably with the introduction of 

Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 13 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” for the sixth consecutive year, as well as “Caribbean’s Leading Cruise Line” and “World’s Leading Large Ship Cruise Line” by the World Travel Awards.

The Company recently took delivery of its most innovative ship to date, the 4,000-passenger Norwegian Getaway on January 10, 2014. The largest ship to homeport year-round in Miami, Norwegian Getaway boasts 28 dining options, including seafood restaurant Ocean Blue by famed New York Iron Chef Geoffrey Zakarian and a branch of Carlo’s Bake Shop by Buddy Valastro, star of the TLC series “Cake Boss.” The entertainment lineup includes Broadway shows Legally Blonde and Burn the Floor and the unique dining and magic venue, the Illusionarium. Norwegian Getaway’s sister ship, Norwegian Breakaway, was named “Best New Ship of 2013” by the editors of Cruise Critic and “Best Rookie Cruise Ship” by the readers of Travel Weekly. Known as New York’s ship, Norwegian Breakaway is the largest vessel to homeport year-round in the city.

The Company has two 4,200-passenger vessels on order at Meyer Werft: Norwegian Escape with delivery scheduled in the fall of 2015; and Norwegian Bliss with delivery in the spring of 2017.

Norwegian Cruise Line is the official cruise line of the Miami Dolphins/Sun Life Stadium, The New York Knicks, Blue Man Group and Legends in Concert; and the official cruise line partner of The GRAMMY Awards and is an official partner of the Rockettes and Radio City Music Hall.